What Everybody Is Saying About Order of Research Paper Apa Is Wrong and Why

What Everybody Is Saying About Order of Research Paper Apa Is Wrong and Why Vital Pieces of Order of Research Paper Apa Together with the headers, you may use the title text on the left side of the webpage and the amount of the webpage, at the proper side for an organization. If your paper will probably have a great deal of images, you can make individual folders to hold your images. The size of font ought to be 12-point and kind of font needs to be regular and italics. When you have studied the procedure of writing LaTeX tables yourself, it is going to be intuitive that you write professional high quality latex tables. Another benefit of our website is the quickness. Then, for each source, give it an exceptional number of phrase so you can readily keep an eye on it. You don't need to lose points simply because you've concluded what to do, and the way to do it, all on your own. There are a few positive points of being fashionable too. 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Target Marketing in Bottle Water - Free Essay Example

Sample details Pages: 5 Words: 1463 Downloads: 2 Date added: 2017/09/19 Category Marketing Essay Type Argumentative essay Did you like this example? 1. Target marketing and market segmentation of Bling H20 Bling H2O crystal-encrusted of Beverly Hills is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried. So just like any other savvy business person, he decided to capitalize on his finding. Our product is strategically positioned to target the expanding super-luxury consumer market. Target marketing Kotler(2004)Here, the seller identifies market segments, selects one or more of them, and develops products and marketing mixes tailored to each. For example, if the Bling H20 were available in Australia, the marketer would only select super-luxury consumers as target marketing. There are three main steps in target marketing. The first is market segmentation –dividing a market into distinct groups of buyers with different needs, characteristics or b ehavior who might require separate products or marketing mixes. The company identifies different ways to segment the market and develops profiles of the resulting market segments. There are four variables that used in analyzing consumer market segments – geographic, demographic, and psychographic and behavior variables. Today, I take the Bling H20 as example to apply those variables to help me to understand more deeply about the market segmentation. According to Kotler, Adam and Brown et al. (2004, p216-226) †¢ Geographic segmentation calls for identifying and analyzing the different geographical units that make up a market – nations, regions, states, municipalities, cities or neighborhoods. For example, Bling H20 targets the super –luxury consumer market then this product should match the location where the consumers who have the purchase power for this product. New South Wales like Mosman, Woollahra or Hunters Hill, Kuringai, North Sydney. †¢ D emographic segmentation consists of identifying which variables – such as age, gender, family size, family life-cycle stage, income, occupation, education, religion, race and nationality. For example, Bling H2O may more focus on the income segmentation. Bling H2O targets the affluent consumers with luxury goods. †¢ Psychographic segmentation, buyers are divided into different groups based on socioeconomic status, lifestyle, or personality characteristic. The Bling H2O may focus on those have high socioeconomic status. Boyd said In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation. †¢ Behavior segmentation enables buyers to be grouped on the basis of their knowledge of the product, their attitude toward it, the way they use it and their responses to it. Occasions: When a product is consumed or purchased. For example, selling Bling water in the upscale restaurants. Loyalty: Loyal consumers those who buy one bra nd all or most of the time are valuable customers. For example Paris Hilton buys Bling H2O for her dog. 2. Bottled water industry in Australia An overview of bottled water industry was provided in Australian Beverage organisation show the bottled water market has continued its strong growth pattern now in its sixth year. The Australian market is primarily a spring water market Australians showing a marked bias for a natural great tasting product of consistent quality. Near waters include such products as flavoured natural spring water without sugar, or vitaminised waters that may contain low levels of sugars or other sweeteners. Lee (2008) describes the bottled water market is expected to grow 9. 1 per cent to $460 million this financial year, according to a forecast by the market researcher IBIS World, and Australia lags other developed countries in consumption. In the next year Australians are expected to drink 242 megalitres of bottled water, the equivalent of 19 600-mil lilitre bottles each. IBIS World predicts a boom in premium water as manufacturers claw back the higher costs of producing the plastic bottles from a crude oil derivative. The broadcast of the World Today (2004) interviewed Tony Gentile, chief executive of the Australian Beverages Council as well as the Australasian Bottled Water Institute, which acts as an industry association and a certifying agency. One issue facing the industry is that we dont know what sort of impact a broad economic slowdown might have. Australians like their water low in mineral salts, compared to, say, Europeans, Gentile says. There is sometimes a perception that bottled water competes with tap water, but it is just not the case, except with those drinkers who drink it because they dont like the fluoride or chlorine associated with tap water. Aside from that, the competition is with other bottled drinks, especially carbonates. He also said bottled water has the advantage, of course, in ompetition with other commercial beverages of being calorie free, and a lot of people especially like the taste of spring water, because it doesnt contain chlorine ‘Australia’s Manufacturing and Industrial Directory’ website (2004) has details of Consumer trends, Food and beverage manufacturers are also changing their strategy in how they are marketing products, according to Stanton, who points to a trend towards not only communicating more information about a product, but explaining the benefits of the product’s contents. Consumers are also becoming more environmentally conscious with a preference for simple packaging. INDUSTRY REGULATIONS The Food Standards Australia New Zealand’ website (2010) sets the minimum standards for all types of bottled water. These regulations are set out in the Food Standards Code. The primary standard is 2. 6. 2 â€Å"Non-alcoholic Beverages and Brewed Soft Drinks† Bottlers must comply with this and all other requirements of the c ode. Also the ABWI is the peak industry council and certifying organisation for water bottlers in Australasia. Bottled water produced by ABWI members must meet standards that are in some cases stricter than the FSANZ standards. ABWI has developed a quality assurance program called the Model Code, which is a strict set of standards for the safe processing of bottled water about the Model Code. 3. Ethical concerns and defend the marketing strategy Waste of resource Too much needless consumption, too much unnecessary waste, and too much advertising to convince us we will be happier or better off if we just had this sort of â€Å"ego† product, actually, most of people don’t like this product at all. Some comments like we have starving people all over the world but some celebrities still want to show how stupid they waste on the money which they can do some else to help communities and it is a bit like the emperor’s new clothes really from the TMZ bling water: say what ? Consumerist concern This kind of product may resulted in the worship of consumerism and gave rise to the dominance of new egoism and gave birth to a new generation of upper class consumers Businesses have realized that wealthy consumers are the most attractive targets for marketing their products. The upper class’ tastes, lifestyles, and preferences trickle down to become the standard which all consumers seek to emulate. The not so wealthy consumers can purchase something new that will speak of their place in the tradition of affluence. A consumer can have the instant gratification of purchasing an expensive item that will help improve their social status. Environmental concern 24 April, 2007A number of organizations connected with environment, social justice and religion have come down heavily upon America’s obsession with drinking the costly, bottled ‘natural’ water, instead of consuming water from the tap, since the practice adds to glo bal warming, besides being ‘unethical. ’ Bling h2o Marketing strategy Status symbols were certainly at the height of celebrities concern. One article after another questioned the product’s price point or deemed it the sample of conspicuous consumption. But that is the strategy which makes the product stands out. By itself, the water is sourced from a natural spring in Dandridge, TN, where it undergoes a nine-step purification process. Strategically, distribute this product to right person in right place. Image proved to be the driving force behind the success of Bling H20. Meanwhile, brand manager can expanding the product line with a new drink target different market by market segmentation. . References Australias Manufacturing and Industrial Directory 2004, Australias Manufacturing and Industrial Directory 2004, Australia, viewed 25 August 2010, ; https://www. ferret. com. au/about-us. aspx; Australian Beverages Council Ltd 2008, Australian Beverages Coun cil Ltd, Sydney, viewed 25 August 2010,; https://www. australianbeverages. org/home. html; ABWI Model Code 2006, Australian Beverages Council Ltd, Sydney, viewed 25 August 2010, Celly ‘The TMZ bling water: say what? ’ TMZ, viewed 25 August 2010, ; https://www. tmz. com/2006/10/18/bling-h2o-say-what; The Food Standards Australia New Zealand 2010’ The Food Standards Australia New Zealand’ Australia, viewed 25 August 2010 , ; https://www. foodstandards. gov. au; Kotler, P. ; Adam, S. ; Denize, S. ; and Armstrong, G. Principles of Marketing. 3th Edition Pearson Australia Lee, J 2008, ‘Bottled water: the new social poison? ’, Sydney Morning Herald 22 March. Obsession with bottled water harming environment, ‘unethical BOTTLED WATER AND ENVIRONMENTAL CONCERNS viewed 25 August 2010, https://www. dancewithshadows. com/society/bottled-water-environment. asp The World Today 2004, radio program, ABC National Don’t waste time! Our writers will create an original "Target Marketing in Bottle Water" essay for you Create order

Symbolism in Bernard Malamuds The Natural Essay - 2422 Words

Symbolism in Bernard Malamuds The Natural The role of symbolism in Bernard Malamuds The Natural is important in helping the reader understand the theme and meaning of the novel as well as the time period in which it took place. Malamud ¡Ã‚ ¦s use of symbolism defines the character of Roy Hobbs and shows how the events occurring around him affected his decisions and, eventually, his career. Symbolism in The Natural takes the form of characters, such as women who strongly influenced Roy; historical events, such as the infamous 1919 World Series scandal; and even Greek and Roman mythology. All forms of symbolism used by Malamud are woven into the life and career of Roy Hobbs. As a first example, women have a tremendous†¦show more content†¦His desperate attitude leads him to be seduced by her, ending his bid to make the Chicago Cubs. The character of Harriet Bird serves as an ancestor-figure to Iris Lemon and Memo Paris (Helterman 25). In a way, Iris and Memo are symbolic descendants of Harriet because they, too, have so much influence on Roy. Memo, however, closely resembles Harriet in personality. Both of the women are very attracted to two separate major league ball players, Memo having a relationship with Roy ¡Ã‚ ¦s teammmate Bump Bailey, and Harriet being attracted to Whammer Wabold on the train. Both also seem to want to cause Roy harm, doing what they can to stand in the way of his eventual stardom. The two truly opposite personalities created by Malamud are Memo and Iris (27). Physically, Memo is first shown wearing a black dress and has red hair; Iris is shown wearing a red dress with a white rose attached and has black hair. Mentally, Memo tends to use her memory to live in the past, relating everything to her deceased lover, Bump. On the other hand, Iris uses substance to live, describing her life with actions and words rather than by memories. Malamud creates these two characters to force Roy to choose his fate. For his own benefit and well being, Roy should choose Iris and stay away from Memo. Memo ¡Ã‚ ¦s attractiveness and seductiveness, however, keeps Roy from making the right decision. Another form of symbolism that influences Roy ¡Ã‚ ¦s

Ernest Che Guevara Essay Example For Students

Ernest Che Guevara Essay Ernest Che Guevara Ernesto Guevara de Serna was born in Argentina in 1928 into a fairly privileged family.He developed serious asthma at the age of two, which would plague him throughout his life.He was home-schooled by his mother, Celia de la Serna.It was these early years when he became an eager reader of Marx, Engels, and Freud which all were all part of his fathers library.He went to secondary school in 1941, the Colegio Nacional Dean Funes, Cordoba, where he excelled in literature and sports. At home he was impressed by the Spanish Civil War refugees and by the long series of political crises in Argentina.These culminated in the Left Fascist dictatorship of Juan Peron, to whom the Guevara de la Sernas were opposed.These events and influences implanted ideas of contempt for the charade of parliamentary democracy, a hatred of military politicians and the army, the capitalist oligarchy, and, above all, U.S. imperialism.Although his parents, most notably his mother, were anti-Peronist activists, he did not take participate in revolutionary student movements and showed little interest in politics at Buenos Aires University (1947) where he studied medicine.He focused on understanding his own disease, and later became more interested in leprosy. In 1949 he made the first of his long journeys, exploring northern Argentina on a bicycle.This was the first time Ernesto came into contact with the very poor and the remnants of the Indian tribes.It was during this leave of absence from schooling that Guevara, now nicknamed Che (Italian origin meaning chum or buddy), first experienced the depth of poverty and suffering of his fellows.In 1951, after taking his exams, he made a much longer journey.He visited southern Argentina, Chile, where he met Salvador Allende, and Peru, where he worked for several weeks in the San Pablo leprosarium.He then was in Colombia at the time of La Violencia, and Venezuela and Miami where he was arrested but soon released. He returned home for his finals sure of only one thing: he did not want to become a middle-class general practitioner.He passed, specializing in dermatology, and went to La Paz, Bolivia, during the National Revolution in which he condemned as an opportunist.From there he went to Guatemala, arriving during the socialist Arbenz presidency.It was in Guatemala that he began to earn his living by writing archaeological articles about the Inca and Maya ruins.By then he was already a Marxist, well read in Lenin, and he refused to join the Communist Party.This meant that he would pass up the chance of a government medical appointment.This left him penniless.He moved in with Hilda Gadea, a Marxist of Indian stock who expanded his political education, looked after him, and introduced him to Nico Lopez, one of Fidel Castros lieutenants. While in Guatemala, he saw the CIA at work as the principal agents of counterrevolution.He confirmed, in his view, that Revolution could be made only by armed insurrection.When Arbenz fell, Guevara went to Mexico City (September 1954) where he worked in the General Hospital.Hilda Gadea and Nico Lopez joined him.It was there that he met and was charmed by Raul and Fidel Castro, then political emigres, and realized that in Fidel he had found the leader he was seeking. He joined other Castro followers at the farm wh..ere Alberto Bayo, the Spanish Republican Army Captain, was training Cuban revolutionaries in guerrilla warfare.The Spanish captain drew not only on his own experience, but also on the guerrilla teachings of Mao Tse-tung.Che became his star pupil and was made a leader of the class.The war games at the farm attracted police attention, and all the Cubans and Che were arrested.However, they were released a month later (June 1956). .ue8a13be36de7d43cea10bac8ab9962fe , .ue8a13be36de7d43cea10bac8ab9962fe .postImageUrl , .ue8a13be36de7d43cea10bac8ab9962fe .centered-text-area { min-height: 80px; position: relative; } .ue8a13be36de7d43cea10bac8ab9962fe , .ue8a13be36de7d43cea10bac8ab9962fe:hover , .ue8a13be36de7d43cea10bac8ab9962fe:visited , .ue8a13be36de7d43cea10bac8ab9962fe:active { border:0!important; } .ue8a13be36de7d43cea10bac8ab9962fe .clearfix:after { content: ""; display: table; clear: both; } .ue8a13be36de7d43cea10bac8ab9962fe { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue8a13be36de7d43cea10bac8ab9962fe:active , .ue8a13be36de7d43cea10bac8ab9962fe:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue8a13be36de7d43cea10bac8ab9962fe .centered-text-area { width: 100%; position: relative ; } .ue8a13be36de7d43cea10bac8ab9962fe .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue8a13be36de7d43cea10bac8ab9962fe .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue8a13be36de7d43cea10bac8ab9962fe .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue8a13be36de7d43cea10bac8ab9962fe:hover .ctaButton { background-color: #34495E!important; } .ue8a13be36de7d43cea10bac8ab9962fe .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue8a13be36de7d43cea10bac8ab9962fe .ue8a13be36de7d43cea10bac8ab9962fe-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue8a13be36de7d43cea10bac8ab9962fe:after { content: ""; display: block; clear: both; } READ: Saratoga EssayWhen the guerillas invaded Cuba, Che went with them, first as doctor, and soon later as a Commandant of the revolutionary army.He was the most aggressive, clever, and successful of the guerrilla officers, and the most earnest in giving his men a Leninist education.He was also a ruthless disciplinarian who unhesitatingly shot defectors, as later he got a reputation for cold-blooded cruelty in the mass execution of recalcitrant supporters of the defeated president Batista.At the triumph of the Revolution, Guevara became second to Fidel Castro in the new government of Cuba, and the man was chiefly responsible for pushing Castro towards communism.It was a communi sm that was independent of the orthodox, Moscow-style communism of some of their colleagues. In 1959, he married Aledia March and together they visited Egypt, India, Japan, Indonesia, Pakistan and Yugoslavia.Back in Cuba, as Minister for Industry (February 1960) he signed a trade pact with the USSR which freed the Cuban sugar industry from dependence on the teeth of the U.S. market.At this time, he glorified his own kind of communist philosophy.He was moving away from Moscow, towards Mao, and beyond into what is essentially the old idealistic, Anarchism.His formal breach with Soviet Communists came when, addressing the Organization for Afro-Asian Solidarity at Algiers (February 1965) he charged the USSR with being a tacit accomplice of imperialism by not trading exclusively with the Communist bloc and by not giving underdeveloped socialist countries aid without any thought of return. Ches unwillingness to compromise towards both capitalist and communist establishment forced Castro to drop him in 1965, not officially, but in practice.For some months his whereabouts were a secret and his death was widely rumored.He was in various African countries, notably the Congo surveying the possibilities of turning the Kinshasa rebellion into a Communist revolution, by Cuban-style guerrilla tactics.He returned to Cuba to train volunteers for that project, and took a force of 120 Cubans to the Congo.His men fought well, but the Kinshasa rebels did not.They were useless against the Belgian mercenaries, and by autumn 1965 Che had to advise Castro to withdraw Cuban aid.Ches final revolutionary adventure was in Bolivia where he grossly misjudged the revolutionary potential of that country with disastrous consequences.The attempt ended in his being captured by a Bolivian army unit and shot a day later. Because of his wild, romantic appearance, his dashing style, and his unwillingness to bend to any kind of establishment, Che became a legend and an idol for the revolutionaryand even the merely discontentedyouth of the later 1960s and early 70s.He was a focus for the kind of desperate revolutionary action which seemed, to millions of young people, the only hope of destroying the world of middle class industrial capitalism and communism.